We’ve all heard by now that Facebook has acquired Instagram, the mobile photo app, for $1Billion. What I found more interesting though, was the way in which it was announced. It was announced on Facebook founder Mark Zuckerbergs Timeline. Breaking news directly from Facebook, and from a public Timeline.
When you think of breaking news in the social space, you generally think of twitter. For a story and deal of this magnitude, you might expect to see it first on Mashable, or Business Insider, or TechCrunch, or AllThingsD. But no, again, the news came directly from Facebook, and directly via a public timeline.
Was this a calculated move (of course)? Was it intended to show that Facebook is a breaking news site? Will something like this make subscribing to people on Facebook more trendy or valuable? It’s an interesting debate. What do you think about the way the acquisition was announced?
* This post was originally published on The Halo Group Effect.