On Sunday morning, pop/hip-hop star Nicki Minaj had 11 million followers on twitter and the number one record in the US. By Sunday night, however, she had deleted (or rather deactivated) her twitter account. After a heated exchange with some fans over some leaked music, Minaj seemingly had enough and decided the best course of action was simply to shut down the account. She can always come back, but if she doesn’t come back within 30 days…she loses all of her followers and starts from scratch. It should be noted that while she severed ties with twitter (if only temporarily), she still has almost 18 million fans on Facebook.
Social media has helped create more accessible images for celebrities. The interactions and experiences it offers are priceless. You take time to create communities, and even longer to gain their trust. Did Nicki Minaj make a mistake deleting her twitter account? Will a lack of community and interaction on that particular platform create a backlash? Or, will it simply be a temporary deactivation, and she’ll be back sooner rather than later?
Update: Nicki Minaj has returned to twitter as of April 24th. But something strange seems to have happened. Even though her account was not officially deleted, she somehow lost nearly 10 million followers. It seems a little odd that there would have been a mass unfollowing in such a short amount of time. So what exactly happened here? Either way, she seems to be doing okay. The account is still verified, and as of noon eastern time, she’s up to around 2.7 million followers again. So, the question still stands; mistake, genius, non-event, something else?
* This post was originally published on The Halo Group Effect.