It seems the theme of South By Southwest (or more specifically SXSW Interactive) this year is all about location based services. Understandably, the big matchup is between Foursquare and Gowalla. Earlier today I read post on The Social Times about this particular matchup. The reason I keep saying “matchup” is because of the GREAT illustration (by the folks at JESS3) that accompanied the post.
I absolutely loved the image and had to share it. Check out the image below and head over to The Social Times for the original story.

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